A little book jammed with great insight on what becomes really obvious the more you read.
What makes something of value: scarcity.
What makes something scarce: the fact that not everybody does it.
Why don’t they do it: because they quit, in the wrong place, they didn’t push through the dip but gave up, maybe just before the breakthrough would have arrived.
This book has challenged me in my approach to a business model I have developed for mentoring young people. It has increased my determination to not just accept mediocre but to give it the push it needs, to become the best and arrive on the other side of the dip.
Highly recommended: purchase it here