The recent advertising campaign by Ford challenged us to UNLEARN.
Ultimately they are wanting us to think differently about cars made by Ford. To see Ford differently. The strap line they used was to ‘let go of what you know’. See the video here.
For a few weeks now I have been thinking about this UNLEARN idea from a local church perspective and genuinely want to hear your thoughts. You may or may not be part of a church, that doesn’t matter.
Let me just say, I am not looking for an opportunity to become liberal in the message – the Good News of Jesus is just that and it will not change. I am not about to make some parts easier to swallow just because they challenge us. We all know the ‘how’ part can be amended. Perhaps the UNLEARN is part of this.
Here’s how I am approaching this thought:
1. Don’t think too long about the answer – your immediate thoughts are what I want to the 3 questions below…
Q1: What would it mean to UNLEARN church?
Q2: What do we need to UNLEARN to see our churches vision happen?
Q3: What do we think people not in church need to UNLEARN about church?
2. When it comes to the answers…
Be honest. Be creative. Think outside the box. Think about others. Be encouraging and positive. Keep it simple (so I can understand it).
3. Finally – let me know if you are a church goer as this will give me some context for your answers.
Let’s start a conversation and maybe UNLEARN church, seeing it as an opportunity to ‘let go of what we know’ and to learn something new that may be of benefit for those of us already in church and possibly of even greater benefit for those who are not going to church right now.
I know some of you are going to love this opportunity and thanks for getting involved.